TED BAKER X TURA
SELIN OLMSTED STUDIO
Having launched as a shirt specialist of some repute in Glasgow, UK, Ted Baker quickly became the place to buy some of the very best contemporary men's shirting around. From the beginning Ted has had a clear, unswerving focus on quality, attention to detail and a quirky sense of humor. In fact, Ted's first stores provided a laundry service for every shirt purchased – something that gained the quickly growing brand the title of ‘No Ordinary Designer Label’. I was in charged of selected fronts design and temple design for this collection.